Agadir Investment FACTS
At a glance
Six numbers that explain why Agadir deserves serious attention.
The purpose of this page is not to promise returns. It is to separate measurable demand and economic signals from sales language. Every figure below is tied to a stated period and source.
Agadir–Taghazout arrivals
Tourist arrivals in 2025, up 9% from 2024.
SDR Tourisme Souss Massa · 2025Tourist nights
Overnight stays in Agadir–Taghazout in 2025, up 7.65%.
SDR Tourisme Souss Massa · 2025Hotel occupancy
Average occupancy in classified tourist accommodation for the destination.
SDR Tourisme Souss Massa · 2025Local population
Legal population of Agadir Ida-Outanane prefecture.
HCP census · 2024Airport passengers
Passengers handled by Agadir Al Massira in 2025.
ONDA data · 2025Regional GDP
Real GDP growth in Souss-Massa in 2024.
HCP regional accounts · 202401 · Tourism demand
Agadir sits inside a national tourism market that is still expanding.
Morocco received 19.8 million tourists in 2025, 14% more than in 2024. The Ministry of Tourism reports full-year tourism receipts of MAD 138 billion, 21% above 2024 and 75% above 2019.
At destination level, Agadir–Taghazout passed 1.5 million tourist arrivals in 2025. More than 6.3 million overnight stays were recorded, while occupancy in classified tourist accommodation exceeded 66%.
Morocco tourist arrivals
The 2024 figure follows directly from the Ministry's statement that 2025 added 2.4 million arrivals.
Visitor growth broadens the potential rental audience, but tourist arrivals are not the same as apartment occupancy. Project location, unit size, seasonality, operating quality and the legal rental structure still determine the result of an individual property.
02 · Air connectivity
The airport is becoming a larger part of Agadir's investment story.
Agadir Al Massira handled 3,495,277 passengers in 2025, compared with 3,129,257 in 2024 — an increase of 11.07%. ONDA's published traffic data place Agadir as Morocco's third-busiest airport after Casablanca and Marrakech.
ONDA has also placed Agadir inside its Aéroports 2030 modernisation programme. Its major-project documentation describes a 45,000 m² terminal extension, redevelopment of the existing terminal and expansion of aircraft and car-parking capacity.
airport passengers
airport passengers
03 · Population & housing base
Agadir is not only a tourist market. Its resident base has also grown.
The 2024 census counted 721,431 residents in Agadir Ida-Outanane prefecture, up from 600,599 in 2014. That equals average annual population growth of 1.85%, more than twice the national rate of 0.85% over the same decade.
The urban population reached 628,004, or about 87% of the prefecture. Urban population growth averaged 2.14% a year between 2014 and 2024.
Population: 2014 → 2024
Agadir Ida-Outanane prefecture · HCP RGPH 2014 and 2024.
Household formation
197,248households in 2024. HCP reports an increase of 53,496 households since 2014, equivalent to average annual household growth of 3.21%.
Household growth matters because housing demand follows households more directly than raw population totals.
04 · Economy
Souss-Massa grew faster than the Moroccan economy in the latest regional accounts.
HCP's 2024 regional accounts show real GDP growth of 6.8% in Souss-Massa, compared with 4.4% nationally in the same year. The region's total value added at basic prices grew 6.4%.
Several sectors directly relevant to real estate and tourism expanded: hotels and restaurants +9.6%, transport and storage +11.3%, construction +6.2% and real-estate activities +2.0%.
At national level, Morocco's economy grew 4.9% in 2025. Average consumer-price inflation was 0.8% in 2025; HCP also reports 0.8% average inflation for Agadir.
05 · Property market
The official transaction index is useful — but it should not be confused with asking prices.
The Bank Al-Maghrib/ANCFCC Real Estate Asset Price Index is based on registered repeat sales. It therefore measures a different market from developer price lists or online asking prices.
For Agadir, the citywide index rose 0.7% quarter-on-quarter in Q3 2025 and 0.6% in Q4 2025. In Q1 2026 it eased 0.3%. Transaction volumes were almost flat in Q3, jumped 21.5% in Q4 and then fell 51.4% quarter-on-quarter in Q1 2026.
| Agadir | Price index, q/q | Transactions, q/q | Reading |
|---|---|---|---|
| Q3 2025 | +0.7% | -0.1% | Prices edged higher; sales volume broadly stable. |
| Q4 2025 | +0.6% | +21.5% | Both prices and transaction activity increased. |
| Q1 2026 | -0.3% | -51.4% | Quarterly reversal after a strong Q4; not evidence by itself of a long-term trend. |
Important distinction
Citywide price indices can hide very large differences between beachfront, Founty/Sonaba, Hay Mohammadi, inland districts, villas, apartments and new developments. A serious investment case should therefore be built at project and unit level, not from one city average.
06 · 2030 & infrastructure
Major events are accelerating infrastructure investment — but they are a catalyst, not a return guarantee.
FIFA has formally appointed Morocco, Portugal and Spain as hosts of the 2030 FIFA World Cup. Agadir is included in Morocco's published stadium programme; the Grand Stadium of Agadir is listed with a gross 2030 capacity of 46,000 and a net capacity of 42,800.
Agadir's airport modernisation is also explicitly linked by ONDA to its Aéroports 2030 strategy and preparations for 2030. Separately, the regional tourism development company continues projects across the wider Souss-Massa destination, including Taghazout and other tourism sites.
World Cup host country
Morocco will co-host the tournament with Spain and Portugal.
Agadir stadium gross capacity
Published 2030 capacity for the Grand Stadium of Agadir.
Modernisation programme
Agadir Al Massira is part of ONDA's national airport transformation strategy.
How to read the data
What these figures do — and do not — tell you.
Agadir has three separate demand engines: residents, domestic/international tourism and second-home ownership. That is healthier than relying on only one source of demand.
At the same time, none of the citywide numbers can tell you the rental yield or resale value of a particular apartment. Those depend on purchase price, exact location, view, finish, service charges, furnishing, management costs, occupancy, legal structure and exit liquidity.
Useful signals
- Tourist arrivals and overnight stays
- Airport passenger growth and route capacity
- Household formation and urban population growth
- Regional GDP and sector growth
- Registered transaction prices and volumes
Do not assume
- Hotel occupancy equals apartment occupancy
- Tourism growth guarantees rental yield
- A citywide index describes every neighbourhood
- A major event automatically raises property prices
- An asking price is the same as a completed-sale price
Sources & methodology
Primary sources first.
Figures are presented with their reference period so that older and newer datasets are not mixed as if they described the same moment. Where a secondary publication is used, it is identified as reporting official data.
Airport passenger count for Agadir in 2025 is based on ONDA figures reported in February 2026 by Hespress; the national ONDA press release confirms record 2025 traffic and the airport-modernisation programme. All data should be rechecked before being used in a financial prospectus or legal document.
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